Profile: GreenerWay
June 11, 2008
Today’s profile is about GreenerWay, a Louisville, KY startup founded by Josh Beatty:
Tell me about Greenerway?
Have you ever received your utility bill and wondered why its so high or where did it all come from? Two years ago I realized how little control I had over my energy use and how critical this information was to help effectively conserve. Through that I developed GreenerWay, an energy management system that is able to monitor and control individual circuits and outlets throughout ones home. So you can tell not only how much electricity you are using, but where it is occurring and when. You are also able to turn things on and off from any browser, including your iphone.
What funding have you had so far?
I have been funded so far through personal savings, the Vogt Invention and Innovation Award and the Kentucky Science and Technology ICC Concept Development Award. I am currently finishing up an initial angel investment round.
Where did your passion for green technology develop?
My passion for Green technology stems from my time camping, seeing the beauty and magic of nature in its unspoiled form. I led backcountry adventure trips for two years at a camp called Widjiwagan, through some of the most remote and beautiful places in the US and Canada. We each carry a burden when it comes to our consumption and its impact on the environment. Out of sight is out of mind, and by bringing our energy usage to the forefront of our lives (our computer web browser), I hope to inform and motivate people to save and conserve.
